Kambi sports betting kiosks are used in Europe, Asia, Latin America, and New Jersey.
Kambi Group awaits approval from the Pennsylvania Gaming Control Board (PGCB) for its sports betting kiosks. If Kambi receives approval, it will install the kiosks in at least 6 land-based casinos in the state of Pennsylvania.
The PGCB has a hearing for November 28 to consider sports betting license approval for Kambi Group and Rush Street Interactive.
Already, the company’s sports betting services are popular throughout Europe. Kambi supplies sportsbook kiosks and mobile sports betting apps throughout Europe, Asia, and Latin America.
In the New Jersey gaming market, Kambi software supports the SugarHouse Casino’s PlaySugarHouse betting app. It also powers 888 Sport and DraftKings gaming operations in the Garden State.
Kambi Group Software
Kambi Group’s betting kiosks offer three ways to deposit cash into one’s player account: a player account card loaded online or on-site, a voucher over the counter with the cashier, or straight cash. The first two payment methods require a card to be inserted into the kiosk machine, which looks like a cross between an ATM machine and an electronic gaming machine.
Players must input a password to make the transaction happen. When it’s time to cash out winnings, players go to the cashier cage to make a transaction.
Optimized for Omni-Channel
Kambi Group says its kiosks are “optimized for omni-channel”. This means players can deposit funds using their mobile smartphone. It also means people can link their online account to the Kambi terminals and win money through via an online sportsbook, mobile sportsbook, or gaming terminal. Funds can be sent between one another via these channels.
When in a land-based casino, players can load funds into their sportsbook account without visiting the cashier. Such support should make the gambling experience quick and intuitive, without the need of many stops at the cashier.
Sugarhouse and Rivers Casinos
If approved, this will be Kambi’s first foray into Pennsylvania gambling operations. Kambi is partners with SugarHouse Philadelphia and Rush Street Interactive, the owner of Rivers Casino and SugarHouse. The various groups entered into a multi-year agreement in May 2018 – shortly after the Supreme Court ruling which opened sports gambling to 46 additional states.
Hollywood Casino Launch
Hollywood Casino, owned by Penn National Gaming, already received approval for sports betting. Hollywood Casino is partnering with William Hill US, which supplies bookmaker products to more sportsbooks and betting shops than any other gaming group in America.
Hollywood Sportsbook hopes to open its doors in November sometime. SugarHouse Casino in Philadelpia and Rivers Casino in Pittsburgh hope to open land-based sportsbooks in December. All three hope to launch products with as much of the NFL season remaining as possible.
In fact, it is a key time for US sportsbook operators. The NFL and NCAA football are in full swing, while the NBA and NHL are in the early stages of their regular seasons. This represents the most lucrative time of the year to operate a US sports betting business.
Kambi Group Profile
Kambi also supplies lottery software to operators throughout Europe and Latin America, and is a member of the World Lottery Association, European Lottery Association, and the Latin American Corporation of State Lottery and Betting (CIBELAE).
Kambi Group is listed on the First North of the Nasdaq Stockholm stock exhange. The Swedish B2B sports betting supplier was founded in Sweden, but its main headquarters is located in Malta. Kambi also has officers in Stockholm, London, Sydney, Manila, and Bucharest.
